As a small business, it is important to distinguish yourself from the competition. One of the easiest ways you can set yourself apart is through your packaging. Eye-catching, durable packaging will give your customers a pleasant unboxing experience and make them excited about their purchase. In fact, 84% of consumers agree or strongly agree that packaging design impacts their product selection and can spark excitement about an item.

Custom packaging for small businesses can drastically improve the customer’s experience and enhance brand recognition. In addition to these, there are many other benefits associated with custom packaging. Let’s explore them.

What is Custom Packaging for Small Businesses?

Each aspect of custom packaging is tailored to the product and the brand. This includes the sizing of the box, the type of packaging used, the flute type, what is printed on the box, folding, and gluing specifications.

There are many types of packaging you can customize. Product boxes and shipping boxes are probably the top packaging solutions that come to mind, however, there are many other solutions that you can make your own. Corrugated displays, die cuts, trays, partitions, and inserts are also some common packaging solutions that are often customized.

Benefits of Custom Packaging for Small Businesses

Creates a Valuable Touchpoint for Consumers

While investing in measures to get individuals to your business, it is also important to invest in the customers who have shown they are willing to spend money on your products. All customers, new and old, want to see beautiful packaging, and custom solutions create an experience that leaves a long-lasting impression.

Improves Customer Satisfaction

Custom packaging allows customers to feel connected to your brand by engaging with them through attractive packaging. Additionally, it gives customers a unique and enjoyable unpackaging experience so they experience more joy upon receiving your product and opening the packaging.

Drives Brand Recognition

With custom packaging and flexographic printing options, you are able to add your logos, brand colors, designs, and graphics to your boxes and packaging solutions. These additions stand out to consumers, making it easier for them to remember your brand and identify your products.

Encourages Repeat Business and Customer Referrals

Since your customers will have an enjoyable unpackaging experience and will be able to easily recognize and remember your brand, they will be more likely to buy from you again. Plus, if they are impressed with your packaging, they are more inclined to suggest your brand and products to their friends. So, custom packaging can bring you more sales from both new and returning customers.

Are You Interested in Custom Packaging for Your Small Business? ROICOM USA Can Help

At ROICOM USA, we specialize in creating custom packaging solutions for small businesses and large corporations. Our team has the ability to customize various types of packaging, including product boxes, shipping boxes, displays, trays, die-cuts, partitions, and inserts. With our die-cutting and 3-color flexographic printing capabilities, we can make sure your packaging solutions meet all of your needs while accurately reflecting your brand.

ROICOM USA also prides itself on short lead times. We work closely with you to design and manufacture your packaging products so they get to you as soon as possible. Additionally, we have the ability to kit your products within your packaging and assemble any of your packaging solutions. Once your products are completed, feel free to store them in our El Paso warehouse, saving you time and money.

All of our products are made from corrugated materials, meaning they are one of the most recyclable, most sustainable packaging solutions on the market. We want to make sure our products are durable and meet your needs while leaving the environment pristine.

If you are ready to create custom packaging for your small business, contact ROICOM USA today.