Our Team


Roicom is a proud promoter of the Made in America principle. Whether your company needs climate controlled warehousing, distribution and delivery, or R&D, Roicom brings expertise and innovation to every project.

ReadyOne and Roicom are also committed to a code of conduct intended to ensure that interactions between staff and customers and clients are conducted with the highest level of integrity. We take our ethical responsibility toward the communities we serve very seriously.

Our parent company ReadyOne is a proud partner to the AbilityOne Program, providing meaningful work to individuals with disabilities. We also adhere to EEO Affirmative Action Employer standards by hiring and retaining a multicultural staff of service agents and manufacturing workers. We are also honored to include veterans and veterans with disabilities in our workforce.

Roicom in tandem with ReadyOne

ReadyOne’s hardworking, professional staff brings compassion and experience to every call and project. Our contact center staff includes AbilityOne-certified individuals with significant disabilities. We also actively recruit veterans and veterans with disabilities for our call centers, garment manufacturing, and corrugated and 3PL divisions.

Our Executive Team

The ReadyOne Industries executive team brings to the table years of experience in finance, business management, human resources, garment manufacturing, quality control, engineering and corrugated services. They have served in both the public and private sectors, in Fortune 500 companies, and with regional nonprofit organizations.

Craig Wellons
Vice President / COO

Veronica Serrano
Chief of Staff

Isabel Sanchez
Director of Quality

Maria Gomez
Director of Engineering

Geronimo Medina
General Manager – Garment

Lupe Soto

Isela Meraz
Director of Government Relations

Roy Schiefner
Business Management Commercial Operations

Loretta Enriquez
Director of Human Services

Lupita Gomez
Director of Technical Process Improvements

Our Board of Directors

The active and engaged board members of Roicom bring a diverse set of skills to the table from service in both the public and private sectors. Robert Rockey, former president of Levi Strauss and Co serves as chairman of the board. Other board members include Carmen Arrieta-Candelaria, CPA, CGFM, Deputy Superintendent for Finance and Operations for the El Paso Independent School District (EPISD), Marina Ardovino, co-owner and Vice President of Ardovino’s Desert Crossing and Eduardo Monarez, Strategic Advisor and Director, Defense Cyber Programs at Pacific Northwest National Lab. Christopher Lindner, MCA, served 28 years in the Army, retired as a Colonel in 2020. Bachelor of Nursing from Lander University, Masters in Healthcare Administration from Baylor, Masters in Strategic Studies from the US Army War College.

Let's Work Together

Contact us today by any of the methods below and let us bring our experience and expertise to work for your company.